Determinants of Online Purchase Intention Using the UTAUT2 Model: An Analysis of Perceived Risk in Online Consumers
| dc.creator | Solano Mejía, Jhon Henrry | |
| dc.creator | Méndez Sánchez, Andrea Marcela | |
| dc.date | 2025-01-30 | |
| dc.date.accessioned | 2025-10-01T23:49:15Z | |
| dc.description | Objective: the objective of this study was to analyze the determining factors in the online purchase intention of consumers in the municipality of Valledupar through the application of the UTAUT2 theory extended with the variable of perceived risk.Design/methodology: the methodology used was explanatory, with a quantitative approach, and a non-experimental, transectional and field design. Data was collected through an online questionnaire and 387 surveys of consumers who had made at least one online purchase were analyzed. Data analysis was performed using structural equation modeling (SEM), under the multivariate technique of partial least squares structural equation modeling (PLS-SEM).Findings: the research showed that the variables performance expectancy, effort expectancy, hedonic motivation, price value and habit influence online purchase intention, while the variables social influence, facilitating conditions and perceived risk had no effect on intention.Conclusions: the relations between the constructs of the UTAUT2 tend to vary according to the cultural context; in this case, the most significant variable for online purchase intention is habit, demonstrating that the more integrated the online purchase action is in the daily routine, the greater the intention to do so.Originality: the study provides information on consumer behavior in e-commerce, as well as extends the analysis of online purchase intention to a population little studied in this context. | en-US |
| dc.description | Objetivo: el objetivo del presente estudio fue analizar los factores determinantes en la intención de compras en línea en los consumidores del municipio de Valledupar, mediante la aplicación de la teoría UTAUT2 con la inclusión de la variable de riesgo percibido.Diseño/metodología: la metodología empleada fue de tipo explicativo, con un enfoque cuantitativo, y un diseño no experimental, transeccional y de campo. Los datos se recopilaron mediante un cuestionario en línea y se analizaron 387 encuestas de consumidores que habían comprado en línea al menos una vez. El análisis de los datos fue realizado a partir del modelamiento de ecuaciones estructurales (SEM), con la técnica multivariante de modelos de ecuaciones estructurales de mínimos cuadrados parciales (PLS-SEM).Resultados: la investigación evidenció que las variables expectativa de desempeño, expectativa de esfuerzo, motivación hedónica, valor del precio y hábito influyen en la intención de compras en línea; mientras que las variables influencia social, condiciones facilitadoras y riesgo percibido no alcanzaron a tener efecto en la intención.Conclusiones: las relaciones entre los constructos de la UTAUT2 tienden a variar según el contexto cultural; en este caso, la variable más significativa para la intención de compra en línea es el hábito, demostrando que cuanto más integrada esté la acción de comprar en línea en la rutina diaria, mayor será la intención de hacerlo.Originalidad: el estudio aporta información sobre el comportamiento de los consumidores en e-commerce, como también extiende el análisis de la intención de compra en línea a una población poco estudiada en este contexto. | es-ES |
| dc.format | application/pdf | |
| dc.format | application/zip | |
| dc.format | text/xml | |
| dc.format | text/html | |
| dc.identifier | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3187 | |
| dc.identifier | 10.22430/24223182.3187 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12622/7159 | |
| dc.language | spa | |
| dc.publisher | Institución Universitaria ITM | es-ES |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3187/3566 | |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3187/3666 | |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3187/3667 | |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3187/3668 | |
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| dc.rights | Derechos de autor 2024 Jhon Henrry Solano Mejia, Andrea Marcela Méndez Sánchez | es-ES |
| dc.rights | https://creativecommons.org/licenses/by-nc-sa/4.0 | es-ES |
| dc.source | Revista CEA; Vol. 11 No. 25 (2025); e3187 | en-US |
| dc.source | Revista CEA; Vol. 11 Núm. 25 (2025); e3187 | es-ES |
| dc.source | 2422-3182 | |
| dc.source | 2390-0725 | |
| dc.subject | UTAUT2 | es-ES |
| dc.subject | comercio electrónico | es-ES |
| dc.subject | intención de compra en línea | es-ES |
| dc.subject | riesgo percibido | es-ES |
| dc.subject | comportamiento del consumidor | es-ES |
| dc.subject | UTAUT2 | en-US |
| dc.subject | e-commerce | en-US |
| dc.subject | online purchase intention | en-US |
| dc.subject | perceived risk | en-US |
| dc.subject | customer behaviour | en-US |
| dc.title | Determinants of Online Purchase Intention Using the UTAUT2 Model: An Analysis of Perceived Risk in Online Consumers | en-US |
| dc.title | Determinantes de la intención de compra en línea a través del modelo UTAUT2: un análisis del riesgo percibido en los consumidores en línea | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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