Approaches, Dynamics, and Motivations to Develop and Purchase Innovative Green Products

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dc.creatorSerrano-García, Jakeline
dc.creatorBikfalvi, Andrea
dc.creatorLlach, Josep
dc.creatorArbeláez-Toro, Juan José
dc.creatorGarcía-Gómez, Julián Mauricio
dc.date2022-05-30
dc.date.accessioned2025-10-01T23:48:57Z
dc.descriptionAs a result of the concerning current global environmental situation, companies in the manufacturing sector and their customers have reflected on the need to develop and purchase, respectively, Innovative Green Products (IGPs). Consumers are motivated to do so by a greater environmental awareness, ethical concerns, moral reasons, and a sensitivity about the planet that will be provided to future generations. Nevertheless, many companies are not convinced of the benefits they would obtain if they started to develop green products. As a result, beyond protecting the environment, companies require other motivations to devote resources and efforts to eco-innovation. This paper aims (1) to expand the understanding of companies and customers in order to articulate their requirements and wishes and (2) to encourage other authors to conduct further research into IGPs. This article explores the literature about several approaches to address the paradigm of IGPs in organizational environments, as well as what inspires companies and customers to develop and purchase them. The results reveal a set of four drivers of the development and purchase of IGPs: conceptual approaches to understanding the needs of green consumers, organizational dynamics, corporate motivations, and customer motivations. This study found a relationship between these four drivers, which was used to propose a connection circle of the factors involved in the development and purchase of IGPs. Based on these results, other authors and operations and corporate managers can make significant contributions to this field in academic as well as managerial environments.en-US
dc.descriptionLa preocupante situación ambiental actual a nivel mundial ha puesto a reflexionar a empresas del sector manufacturero, al igual que a sus clientes, sobre la necesidad de desarrollar y adquirir, respectivamente, un producto innovador verde (PIV). Algunas de las razones por parte de los consumidores están sustentadas en una mayor conciencia ambiental, preocupaciones éticas, motivos morales, así como la sensibilización sobre qué planeta se proveerá para las futuras generaciones. Por parte de las empresas, muchas aún no se encuentran convencidas de los beneficios que obtendrían al incursionar en el desarrollo de productos verdes. Del mismo modo, más allá de contribuir al cuidado del medio ambiente, las empresas también requieren de otras motivaciones que las impulse a destinar recursos y esfuerzos en innovación ecológica. Con la intención de avanzar en la comprensión de las empresas y de los clientes con relación a la necesidad de articular tanto sus requerimientos como sus deseos, a la vez, como un impulso a los académicos para el progreso de la investigación del PIV. En este artículo, sobre la base de la literatura, se exploran alternativas sobre cómo abordar en el ámbito organizacional el paradigma del PIV, así como qué inspira a las empresas y a clientes para su obtención. Los resultados del estudio detectaron una serie de impulsores relacionados con orientaciones en función comprender las necesidades del cliente ecológico, dinámicas para llevar a cabo a nivel de la organización y motivaciones tanto del cliente como de las empresas en procura del alcance del PIV, presentando una asociación, que establece la propuesta de un marco orientado la consecución y compra del PIV. En virtud de lo anterior, los investigadores y los gerentes corporativos y operativos tienen la oportunidad para generar aportes importantes en esta temática bajo sus diferentes líneas de actuación, tanto en el ámbito académico como en el gerencial.es-ES
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dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2138
dc.identifier10.22430/24223182.2138
dc.identifier.urihttps://hdl.handle.net/20.500.12622/7077
dc.languagespa
dc.publisherInstituto Tecnológico Metropolitano - ITMes-ES
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2138/2406
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dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2138/2417
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2138/2418
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dc.rightsDerechos de autor 2022 Instituto Tecnológico Metropolitanoes-ES
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/4.0es-ES
dc.sourceRevista CEA; Vol. 8 No. 17 (2022); e2138en-US
dc.sourceRevista CEA; Vol. 8 Núm. 17 (2022); e2138es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectEnvironmental impactsen-US
dc.subjectenvironmenten-US
dc.subjectgreen innovationen-US
dc.subjectmanufacturing sectoren-US
dc.subjectimpactos ambientaleses-ES
dc.subjectmedio ambientees-ES
dc.subjectinnovación verdees-ES
dc.subjectsector manufactureroes-ES
dc.titleApproaches, Dynamics, and Motivations to Develop and Purchase Innovative Green Productsen-US
dc.titleOrientaciones, dinámicas y motivaciones para la obtención del producto innovador verdees-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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