Neuromanagement: An Alternative Implementation in Organizational Management

dc.creatorValencia-Martínez, Lina Yadira
dc.creatorSuárez-Rojas, Myriam Soraya
dc.date2023-09-30
dc.date.accessioned2025-10-01T23:49:02Z
dc.descriptionPurpose: The purpose of this study was to analyze the historical evolution of neuromanagement and identify the management tools that have been developed within this discipline. Design/Methodology: A qualitative methodology was employed, focusing on a systematic review of databases using the keyword “neuromanagement” (in both English and Spanish). Additionally, the references in each retrieved book, thesis, and website were examined. The collected information was critically analyzed to identify patterns, trends, discrepancies, or gaps in existing knowledge regarding neuromanagement. Findings: the origin of neuromanagement is closely related to the application of neuroscience to the already established field of neuroeconomics. Also, different levels of development of the discipline were found across the countries under analysis, with North American countries applying neuromanagement, European nations conducting rigorous research on the matter, and Latin American authors mainly publishing review studies. A total of 33 neuromanagement tools were identified, mostly consisting of behavior models designed to achieve specific outcomes, along with some neuroscientific tools for measurement, manipulation, and prediction. Conclusions: It is concluded that there is no clear demarcation between neuroeconomics and neuromanagement, leading to a lack of precision in the origin, application, and definition of neuromanagement. Furthermore, despite the majority of documents being scientific articles, the number of articles in which neuromanagement tools are developed and applied is limited, and data on their direct application in organizational management are even scarcer. Originality: This study is notable for its attempt to apply the concept of neuromanagement to organizational management. Furthermore, although previous research has predominantly focused on a specific area, this study takes an interdisciplinary approach, integrating concepts and methods from seemingly divergent fields. This holistic approach, indeed, allows for a more comprehensive and in-depth understanding of the phenomenon under study.en-US
dc.descriptionObjetivo: el objetivo del presente estudio fue analizar el desarrollo histórico del neuromanagement y recopilar las herramientas de gestión desarrolladas dentro de esta disciplina. Diseño/metodología: metodología de tipo cualitativa, la cual se centró en una revisión sistemática en bases de datos con la palabra clave «Neurogestión» (en inglés y español), y el proceso de indagación de las referencias de cada artículo en libros, trabajos de grado y páginas web. Asimismo, se evaluó críticamente la información recopilada, identificando patrones, tendencias, discrepancias o lagunas en el conocimiento existente sobre el neuromanagement. Resultados: El origen del neuromanagement tiene relación con la aplicación de la neurociencia a la ya establecida neuroeconomía. Se halló un diferente grado de desarrollo en los países revisados, de forma general, en América del norte se aplica, en Europa se realiza investigación rigurosa y en Latinoamérica se realizan trabajos de revisión. Se hallaron 33 herramientas de Neurogestión correspondientes, en su mayoría, a modelos de comportamiento diseñados para obtener resultados determinados y algunas herramientas neurocientíficas de medición, manipulación y predicción. Conclusiones: se concluye que no existe una clara delimitación entre la neuroeconomía y la Neurogestión, lo que causa que el origen, la aplicación y la definición del neuromanagement sean imprecisos. Además de esto, pese a que la mayor cantidad de documentos encontrados corresponde a artículos científicos, la cantidad de estos, en los que se desarrollan y/o aplican herramientas de Neurogestión, es limitada, y, más escasa aún, su aplicación directa en la gestión empresarial. Originalidad: Este estudio se destaca por su enfoque innovador en la intersección del concepto neuromanagement con la gestión organizacional. Mientras que investigaciones anteriores se han centrado exclusivamente en un área específica, este estudio aborda el tema desde una perspectiva interdisciplinaria, integrando conceptos y métodos de campos aparentemente divergentes. Esta aproximación holística permite una comprensión más completa y profunda del fenómeno estudiado.es-ES
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dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2600
dc.identifier10.22430/24223182.2600
dc.identifier.urihttps://hdl.handle.net/20.500.12622/7114
dc.languagespa
dc.publisherInstitución Universitaria ITMes-ES
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2600/2936
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2600/3110
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2600/3111
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2600/3112
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dc.rightsDerechos de autor 2023 Lina Yadira Valencia-Martínez, Myriam Soraya Suárez-Rojases-ES
dc.rightshttps://creativecommons.org/licenses/by-nc-sa/4.0es-ES
dc.sourceRevista CEA; Vol. 9 No. 21 (2023); e2600en-US
dc.sourceRevista CEA; Vol. 9 Núm. 21 (2023); e2600es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectbusiness administrationen-US
dc.subjectbusiness economicsen-US
dc.subjectneuromanagementen-US
dc.subjectneuroleadershipen-US
dc.subjectneuroeconomicsen-US
dc.subjectneuromotivationen-US
dc.subjectadministración de empresases-ES
dc.subjecteconomía de la empresaes-ES
dc.subjectneurogestiónes-ES
dc.subjectneuroliderazgoes-ES
dc.subjectneuroeconomíaes-ES
dc.subjectneuromotivaciónes-ES
dc.titleNeuromanagement: An Alternative Implementation in Organizational Managementen-US
dc.titleNeuromanagement: implementación alternativa en la gestión organizacionales-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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