Determinants of Purchase Intention for Healthy Processed Meat Products
| dc.creator | Romero-Sánchez, Diego | |
| dc.creator | Rincón Soledad, Edicson Mauricio | |
| dc.creator | Arredondo Nontién, Mónica Alejandra | |
| dc.creator | Vásquez Mejía, Sandra Milena | |
| dc.creator | Barrios, Dursun | |
| dc.date | 2024-12-27 | |
| dc.date.accessioned | 2025-10-01T23:49:14Z | |
| dc.description | Objective: To investigate how factors such as perceived nutritional value, sensory attributes, perceived price, and general consumer attitudes influence purchase intentions for healthy processed meat products.Design/Methodology: A quantitative, cross-sectional, and non-probabilistic study was conducted with 240 participants. The measurement model was validated through Confirmatory Factor Analysis (CFA) to examine the relationships between items and their respective latent variables. Subsequently, a Structural Equation Model (SEM) was applied to analyze the effects of perceived nutritional value, sensory attributes, and perceived price on consumer attitudes toward healthy processed meat products and their purchase intention.Findings: Nutritional value and sensory attributes were found to influence consumer attitudes, which, in turn drive purchase intention. In fact, sensory quality impacts consumer satisfaction, while a positive perception of health benefits further reinforces favorable attitudes toward these products.Conclusions: Key determinants of purchase decisions include texture, flavor, nutritional value, and high protein content. These findings highlight the need to develop products that meet both taste preferences and health expectations, as well as to integrate sensory and nutritional aspects into marketing strategies. Study limitations include the lack of geographical diversity and reliance on online sampling. Future research should explore a wider range of animal sources and socioeconomic segments.Originality: This study provides valuable insights into the determinants of purchase intention for healthy processed meat products, particularly in emerging markets such as Colombia. | en-US |
| dc.description | Objetivo: determinar la influencia que factores como la percepción del contenido nutricional, los atributos sensoriales, el precio percibido y la actitud general de los consumidores tienen sobre la intención de compra de productos cárnicos procesados saludables.Diseño/metodología: se realizó un estudio cuantitativo, transversal y no probabilístico con doscientos cuarenta participantes. Para validar el modelo de medida, se llevó a cabo un análisis factorial confirmatorio (AFC) que permitió comprobar la relación entre los ítems y sus variables latentes. Posteriormente, se ajustó un modelo de ecuaciones estructurales (SEM) para analizar cómo el contenido nutricional percibido, los atributos sensoriales y el precio concebido afectan la actitud hacia productos cárnicos procesados saludables y la intención de compra.Resultados: se observó que tanto el contenido nutricional como los atributos sensoriales impactan la actitud hacia productos cárnicos saludables, lo que a su vez influye en la intención de compra. La satisfacción del consumidor se ve afectada por la calidad sensorial, mientras que una visión favorable de la salud refuerza la actitud hacia estos productos.Conclusiones: la textura, el sabor, las características nutricionales y un alto contenido proteico son cruciales en la decisión de compra de productos cárnicos saludables. Estos hallazgos subrayan la necesidad de desarrollar productos que satisfagan las expectativas de sabor y demandas de salud, considerando aspectos sensoriales, nutricionales y económicos en estrategias de marketing. Las limitaciones, por su parte, incluyen la falta de representación geográfica y la dependencia de muestras en línea. Se recomienda que futuras investigaciones abarquen una variedad de fuentes animales y estratos socioeconómicos.Originalidad: este estudio ofrece una perspectiva novedosa al ampliar el conocimiento sobre los factores que influyen de la intención de compra de productos cárnicos procesados saludables en mercados emergentes, como es el caso del mercado colombiano. | es-ES |
| dc.format | application/pdf | |
| dc.format | application/zip | |
| dc.format | text/xml | |
| dc.format | text/html | |
| dc.identifier | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3095 | |
| dc.identifier | 10.22430/24223182.3095 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12622/7149 | |
| dc.language | spa | |
| dc.publisher | Institución Universitaria ITM | es-ES |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3095/3477 | |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3095/3645 | |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3095/3646 | |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3095/3647 | |
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| dc.rights | Derechos de autor 2024 Diego Romero-Sánchez, Edicson Mauricio Rincón Soledad, Mónica Alejandra Arredondo Nontién, Sandra Milena Vásquez Mejía, Dursun Barrios | es-ES |
| dc.rights | https://creativecommons.org/licenses/by-nc-sa/4.0 | es-ES |
| dc.source | Revista CEA; Vol. 11 No. 25 (2025); e3095 | en-US |
| dc.source | Revista CEA; Vol. 11 Núm. 25 (2025); e3095 | es-ES |
| dc.source | 2422-3182 | |
| dc.source | 2390-0725 | |
| dc.subject | intención de compra | es-ES |
| dc.subject | productos cárnicos procesados | es-ES |
| dc.subject | percepción nutricional | es-ES |
| dc.subject | atributos sensoriales | es-ES |
| dc.subject | comportamiento del consumidor | es-ES |
| dc.subject | purchase intention | en-US |
| dc.subject | processed meat products | en-US |
| dc.subject | nutritional perception | en-US |
| dc.subject | sensory attributes | en-US |
| dc.subject | consumer behavior | en-US |
| dc.title | Determinants of Purchase Intention for Healthy Processed Meat Products | en-US |
| dc.title | Factores determinantes de la intención de compra de productos cárnicos procesados saludables | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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