Browsing Revista CEA by Author "Arango-Botero, Diana María"

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    • Competitividad de empresas rurales impulsadas por millennials en Antioquia 

      Arias-Vargas, Francisco Javier; Ribes-Giner, Gabriela; Garcés-Giraldo, Luis Fernando; Arango-Botero, Diana María (Instituto Tecnológico Metropolitano, 2022)
      Business competitiveness is defined asa company's capacity to participate in the market with an competitive advantage. It can be analyzed usingdifferent approachessuch as the Resource-Based View (RBV) and ...