Technology Acceptance of a Mobile Application to Manage Dairy Businesses

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dc.creatorUsuga-Escobar, Junnier Felipe
dc.creatorPalacio-Baena, Luis Guillermo
dc.creatorBarrios , Dursun
dc.date2022-05-30
dc.date.accessioned2025-10-01T23:48:56Z
dc.descriptionThis study aimed to evaluate the technology acceptance of a mobile application to manage diary businesses and to identify the factors that influence the intention to use and the frequency of use of these technologies in the dairy industry. The Technology Acceptance Model (TAM) was used to conduct the evaluation. A survey was administered to 122 dairy farmers, the TAM was calculated by the partial least squares method, and ordered logistic regression was employed to examine the frequency of use. It was found that perceived usefulness has the strongest influence on intention to use. In addition, bigger business sizes increase perceived usefulness. In turn, milk production volume, dairy farmers’ age, and previous knowledge of mobile applications to manage dairy businesses do not influence perceived usefulness or ease of use. The evidence shows that educational attainment influences ease of use, and milking method influences frequency of use. The information in this study can strengthen the management capabilities of the dairy industry, thus favoring its business performance. This can help said industry to narrow technology gaps and address the challenges that the sector is facing.en-US
dc.descriptionEl objetivo de este estudio fue evaluar la aceptación tecnológica de una aplicación móvil para la gestión de negocios lecheros e identificar los factores que influencian la intención y frecuencia de uso de estas tecnologías en la industria lechera. Para la evaluación se seleccionó un modelo de aceptación tecnológica (TAM). Se aplicó una encuesta a 122 empresarios ganaderos, se calculó el TAM por el enfoque de mínimos cuadrados parciales y, para la frecuencia de uso, se utilizó una regresión logística ordenada. La mayor influencia encontrada sobre la intención de uso se debe a la utilidad percibida. El tamaño del negocio, además, aumentó significativamente la utilidad percibida. Por su parte, el volumen de producción de leche, la edad del empresario ganadero y su conocimiento previo de aplicaciones móviles para la gestión de negocios lecheros no influencian la utilidad o facilidad de uso percibidas. Igualmente se presentó evidencia de la influencia que tiene la educación sobre la facilidad de uso y del tipo de ordeño sobre la frecuencia de uso. La información de este estudio fortalecería las capacidades de gestión en la industria lechera, favoreciendo su desempeño empresarial, lo que permitiría el cierre de brechas tecnológicas y enfrentar los desafíos de mercado que presenta el sector.es-ES
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dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2007
dc.identifier10.22430/24223182.2007
dc.identifier.urihttps://hdl.handle.net/20.500.12622/7067
dc.languagespa
dc.publisherInstitución Universitaria ITMes-ES
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2007/2400
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2007/2407
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2007/2408
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2007/2409
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dc.rightsDerechos de autor 2022 Instituto Tecnológico Metropolitanoes-ES
dc.rightshttp://creativecommons.org/licenses/by-nc-sa/4.0es-ES
dc.sourceRevista CEA; Vol. 8 No. 17 (2022); e2007en-US
dc.sourceRevista CEA; Vol. 8 Núm. 17 (2022); e2007es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectagroindustryen-US
dc.subjectmultivariate analysisen-US
dc.subjecttechnological changeen-US
dc.subjectrural developmenten-US
dc.subjectdigital literacyen-US
dc.subjectagroindustriaes-ES
dc.subjectanálisis multivariadoes-ES
dc.subjectcambio tecnológicoes-ES
dc.subjectdesarrollo rurales-ES
dc.subjectalfabetización digitales-ES
dc.titleTechnology Acceptance of a Mobile Application to Manage Dairy Businessesen-US
dc.titleAceptación tecnológica de una aplicación móvil para la gestión de negocios lecheroses-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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