Environmental CSR Practices, Communication Effectiveness, and Corporate Reputation from Employees’ Perspective

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dc.creatorGarcía Bonilla, Diego Alonso
dc.creatorRodríguez Guevara, Edgar Guillermo
dc.creatorPatiño-Giraldo, Lida Valentina
dc.date2026-08-05
dc.descriptionObjective: This study examines whether the effectiveness of Corporate Social Responsibility (CSR) communication mediates the relationship between corporate environmental practices and employees’ perceived reputation—an association that has received limited attention in manufacturing companies operating in Latin American emerging economies.Design/Methodology: The study adopted a quantitative approach and a cross-sectional explanatory design. Survey data were collected from 301 employees at a leading food manufacturing company located in Cali, Colombia. The data were analyzed using Partial Least Squares Structural Equation Modeling (PLS-SEM).Findings: Corporate environmental practices positively predicted corporate reputation (β = 0.147; p = 0.038), although the direct effect was moderate. Communication effectiveness emerged as the strongest predictor (β = 0.601; p < 0.001) and significantly mediated the relationship between environmental practices and corporate reputation (indirect effect: β = 0.152; p < 0.001).Conclusions: From the employees’ perspective, corporate reputation is shaped primarily by the perceived alignment between environmental practices and the way they are communicated. Communication effectiveness also operates as a key mechanism for reducing uncertainty, enhancing credibility, and fostering attributions of authenticity regarding an organization’s environmental commitment.Originality: This study operationalizes CSR communication effectiveness through six measurable dimensions, thereby moving beyond binary approaches focused solely on information disclosure. It also contributes empirical evidence from the perspective of employees at a Colombian manufacturing company, a context that remains underexplored in the literature. Finally, it integrates legitimacy, signaling, and attribution theories into a unified mediation model that explains how communication enables environmental practices to be translated into corporate reputation.en-US
dc.descriptionObjetivo: este estudio examina si la efectividad de la comunicación de la RSC media la relación entre las prácticas ambientales corporativas y la reputación percibida por los colaboradores, un vínculo escasamente documentado en empresas manufactureras de economías emergentes latinoamericanas.Diseño/metodología: la metodología empleada fue cuantitativa, con un diseño transversal y explicativo. Se aplicó una encuesta a 301 colaboradores de una empresa manufacturera líder del sector de alimentos ubicada en la ciudad de Cali, Colombia. Los datos se analizaron mediante un modelo de ecuaciones estructurales (PLS-SEM).Resultados: las prácticas ambientales predicen positivamente la reputación corporativa (β = 0.147; p = 0.038); sin embargo, su efecto directo es moderado. Por su parte, la efectividad de la comunicación es el predictor más robusto (β = 0.601; p < 0.001) y media significativamente la relación entre prácticas ambientales y reputación (efecto indirecto: β = 0.152; p < 0.001).Conclusiones: se concluye que la reputación corporativa, desde el punto de vista de los colaboradores, se construye principalmente a partir de la coherencia percibida entre las acciones ambientales y la forma en que estas se comunican. De igual manera, la efectividad de la comunicación se configura como un mecanismo clave que disminuye la incertidumbre, aumenta la credibilidad y promueve las atribuciones de autenticidad del compromiso con el medio ambiente.Originalidad: el estudio contribuye a la literatura al operacionalizar la efectividad de la comunicación de RSC a partir de seis dimensiones evaluables, superando los enfoques binarios centrados únicamente en la divulgación de información. Asimismo, aporta evidencia empírica desde el público interno de una empresa manufacturera colombiana, un contexto poco explorado en investigaciones previas. Finalmente, integra las teorías de la legitimidad, la señalización y la atribución en un modelo mediacional unificado que permite comprender las condiciones comunicativas con las cuales las prácticas ambientales se transforman en reconocimiento reputacional.es-ES
dc.formatapplication/pdf
dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/3893
dc.identifier10.22430/24223182.3893
dc.languageeng
dc.publisherInstitución Universitaria ITMen-US
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/3893/4201
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dc.relation/*ref*/Zhe, L., Kamarudin, S., & Arif Shah, J. (2025). Mapping theoretical frameworks linking CSR communication to corporate reputation in mainland China: A systematic literature review. Environment and Social Psychology, 10(5), art. esp-3672. https://doi.org/10.59429/esp.v10i5.3672
dc.rightsCopyright (c) 2026 Diego Alonso García Bonilla, Edgar Guillermo Rodríguez Guevara, Lida Valentina Patiño-Giraldoen-US
dc.rightshttps://creativecommons.org/licenses/by-nc-sa/4.0en-US
dc.sourceRevista CEA; Vol. 12 No. 30 (2026); Art. e3893en-US
dc.sourceRevista CEA; Vol. 12 Núm. 30 (2026); Art. e3893es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectpercepción de los colaboradoreses-ES
dc.subjectefectividad de la comunicaciónes-ES
dc.subjectresponsabilidad social corporativaes-ES
dc.subjectreputación corporativaes-ES
dc.subjectsostenibilidad ambientales-ES
dc.subjectemployee perceptionsen-US
dc.subjectcommunication effectivenessen-US
dc.subjectcorporate social responsibilityen-US
dc.subjectCorporate reputationen-US
dc.subjectenvironmental sustainabilityen-US
dc.titleEnvironmental CSR Practices, Communication Effectiveness, and Corporate Reputation from Employees’ Perspectiveen-US
dc.titlePrácticas ambientales de RSC, comunicación efectiva y reputación corporativa desde la perspectiva de los colaboradoreses-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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