TOWS Analysis on Recissbar to Increase Its Competitiveness

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dc.creatorFitriani, Efi
dc.date2022-01-30
dc.date.accessioned2025-10-01T23:48:54Z
dc.descriptionThis study aims to analyze Recissbar's internal and external factors in order to define strategies to increase its competitiveness. Recissbar is a small business in Bandung (Indonesia) that sells traditional Indonesian foods that are very popular in the community. After collecting primary data (from an in-depth interview with the owner of the company), an External Factor Analysis Summary (EFAS) and an Internal Factor Analysis Summary (IFAS) were conducted. Once the company's strengths, weaknesses, opportunities, and threats were identified and a scoring system was established to separate the points that required attention, an analysis using a TOWS graph was performed to determine the most appropriate strategy to implement in the company. This study is descriptive in scope. According to the results and the scores assigned to the external and internal factors, an aggressive growth strategy was found to be the most appropriate. Moreover, the total score of the opportunity and threat factors was 2.5, which suggests that Recissbar responds to existing opportunities by avoiding threats in the same market and has the opportunity to continue to innovate. For its part, the total score of the strength and weakness factors was 2.6, which indicates that Recissbar has the strength of having a good reputation and delicious taste. In general, Recissbar could implement a growth-oriented strategy, particularly by promoting products on social media, cooperating with several mini markets, and doing business-to-business online sales.en-US
dc.descriptionEste estudio tiene como objetivo analizar los factores internos y externos en la empresa Recissbar con el fin de definir estrategias para aumentar su competitividad. Recissbar es una pequeña empresa ubicada en Bandung (Indonesia) que comercializa alimentos tradicionales de la cultura indonesia muy populares en la comunidad. Después de recopilar los datos primarios (a partir de una entrevista exhaustiva con el dueño de dicha empresa), se realizó un análisis de factores externos (EFAS por sus siglas en inglés) y de factores internos (IFAS por sus siglas en inglés). Una vez que se identificaron las fortalezas, debilidades, oportunidades y amenazas de la empresa y se estableció un sistema de calificación para separar aquellos ítems que requerían atención, se llevó a cabo un análisis mediante un gráfico DOFA para determinar la estrategia más adecuada a implementar en la empresa. Este estudio tiene un alcance descriptivo. De acuerdo con los resultados y los puntajes asignados a los factores externos e internos, una estrategia de crecimiento agresiva demostró ser la más adecuada. Además, el puntaje total de los factores de oportunidades y amenazas fue 2,5, lo que sugiere que Recissbar responde a las oportunidades existentes evitando las amenazas en el mismo mercado y tiene la posibilidad de continuar innovando. Por su parte, el puntaje total de los factores de fortalezas y debilidades fue de 2,6, lo que indica que Recissbar tiene la fortaleza de tener una buena reputación y un sabor delicioso en sus productos. En general, esta empresa podría implementar una estrategia orientada al crecimiento, particularmente promocionando sus productos en las redes sociales, cooperando con varios minimercados y realizando ventas B2B (de empresa a empresa) en línea.es-ES
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dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1876
dc.identifier10.22430/24223182.1876
dc.identifier.urihttps://hdl.handle.net/20.500.12622/7052
dc.languageeng
dc.publisherInstitución Universitaria ITMes-ES
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1876/2258
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1876/2260
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1876/2261
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1876/2271
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dc.rightsDerechos de autor 2022 Instituto Tecnológico Metropolitanoes-ES
dc.sourceRevista CEA; Vol. 8 No. 16 (2022); e1876en-US
dc.sourceRevista CEA; Vol. 8 Núm. 16 (2022); e1876es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectTOWS analysisen-US
dc.subjectcompetitivenessen-US
dc.subjectstrategyen-US
dc.subjectanálisis DOFAes-ES
dc.subjectcompetitividades-ES
dc.subjectestrategiaes-ES
dc.titleTOWS Analysis on Recissbar to Increase Its Competitivenessen-US
dc.titleAnálisis DOFA en la empresa Recissbar para aumentar su competitividades-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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