Variables Associated with the Intention to Buy Eco-Labelled Yogurt: A Descriptive Study

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dc.creatorHerrera-González, Daniel Antonio
dc.date2022-06-07
dc.date.accessioned2025-10-01T23:48:53Z
dc.descriptionThis study aimed to analyze the association between the intention to buy eco-labelled yogurt and variables such as emotions and feelings, environmental message on the packaging, buyer awareness and knowledge of the environmental association in the purchase, engagement, and product benefits. It adopted a qualitative approach with a descriptive scope. A total of 554 participants who buy yogurt in Bogotá, Colombia, responded to a Paper and Pencil Interview (PAPI). The main finding was that the eco-label is not significantly related to the intention to buy yogurt, statistically demonstrating that the eco-label does not influence consumers’ purchase intention. This paper demonstrates that companies should focus on offering more education and conducting communication campaigns to raise awareness and share knowledge of product benefits and improve the engagement in the purchase so that eco-labelling really serves as an attribute that increases purchase intention.en-US
dc.descriptionEl objetivo de este estudio fue analizar la asociación de la intención de compra para el producto yogur con etiqueta ecológica y variables como emociones y sentimientos, mensaje ambiental en el empaque, conciencia y conocimiento del comprador, frente a la asociación ambiental en la compra, el involucramiento y los beneficios del producto en relación con la intención de compra. El enfoque de la investigación fue tipo cuantitativo con un alcance descriptivo. Para ello se recolectaron 554 casos aplicados a consumidores que compran un yogur en Bogotá-Colombia por medio de una encuesta estructurada de forma PAPI (Paper and Pencil Interview o entrevista asistida con cuestionario en papel). El principal hallazgo de la presente investigación es que la etiqueta ecológica no tiene una relación significativa con la intención de compra del producto yogurt, demostrando estadísticamente que la etiqueta ecológica no influencia la intención de compra del consumidor. El estudio demuestra que las empresas deben focalizarse en generar más educación y campañas comunicativas para crear conciencia, conocimiento e involucramiento en la compra y beneficios del producto para que la etiqueta ecológica realmente funcione como un atributo que incremente la intención de compra.es-ES
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dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1808
dc.identifier10.22430/24223182.1808
dc.identifier.urihttps://hdl.handle.net/20.500.12622/7040
dc.languagespa
dc.publisherInstitución Universitaria ITMes-ES
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dc.rightsDerechos de autor 2022 Instituto Tecnológico Metropolitanoes-ES
dc.sourceRevista CEA; Vol. 8 No. 17 (2022); e1808en-US
dc.sourceRevista CEA; Vol. 8 Núm. 17 (2022); e1808es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectEco-labelen-US
dc.subjectenvironmenten-US
dc.subjectconscious consumptionen-US
dc.subjectgreen marketingen-US
dc.subjectpurchase intentionen-US
dc.subjectetiqueta ecológicaes-ES
dc.subjectmedio ambientees-ES
dc.subjectconsumo conscientees-ES
dc.subjectmarketing verdees-ES
dc.subjectintención de compraes-ES
dc.titleVariables Associated with the Intention to Buy Eco-Labelled Yogurt: A Descriptive Studyen-US
dc.titleVariables asociadas a la intención de compra de yogur con etiqueta ecológica: un estudio descriptivoes-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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