The Current Context of Shopping Tourism in Spain: An Analysis of Purchasing Behavior and Motivations
| dc.creator | Gutiérrez-Aragón, Oscar | |
| dc.creator | Guillén-Pujadas, Miguel | |
| dc.creator | Xancó-Grau, Sílvia | |
| dc.creator | Solá-Estremo, Marta | |
| dc.date | 2025-05-30 | |
| dc.date.accessioned | 2025-10-01T23:49:17Z | |
| dc.description | Objective: This paper aims to assess the importance that tourists place on shopping during their travels. Particularly, it seeks to identify the key factors influencing their purchasing decisions, with special attention to generational similarities or differences among Baby Boomers, Generation X, Generation Y (Millennials), and Generation Z (Centennials).Design/Methodology: Based on data collected through a survey administered to residents of Spain, the study applies a quantitative methodology using descriptive and bivariate statistics.Findings: The results indicate that, in Spain, shopping is generally not the primary motivation for travel. Nonetheless, nearly one-third of respondents acknowledged having visited a destination specifically to make purchases. Notably, seven out of ten Generation X participants reported doing so. This generation also exhibited a greater propensity to shop during trips, dedicating more time and budget to this activity than other age groups.Conclusions: Price, promotions, third-party recommendations, proximity to accommodation, and product exclusivity are the most influential factors motivating tourist purchases. Despite this, shopping is considered moderately important when compared to other travel-related activities.Originality: This study provides a novel perspective by examining shopping tourism through a generational lens. It contributes to the understanding of an economic phenomenon that holds significant potential for revitalizing local commerce and thus boosting employment and economic growth. | en-US |
| dc.description | Objetivo: el objetivo principal del presente estudio es determinar el grado de importancia que los turistas les otorgan a las compras durante sus viajes, identificando los factores de mayor influencia en sus decisiones de compra y prestando una especial atención a las similitudes o diferencias que se puedan presentar en función de la pertenencia a los distintos grupos generacionales (generación baby boomer, generación X, generación Y o millennials y generación Z o centennials).Diseño/metodología: a partir de los datos obtenidos en una encuesta a personas residentes en España, se ha empleado metodología de análisis cuantitativo de estadística descriptiva y bivariada.Resultados: los hallazgos de la investigación advierten de que, en general, en España el turismo de compras no es la principal motivación para viajar. No obstante, casi un tercio de las personas que participaron en el estudio admiten haber visitado algún destino concreto con el fin de realizar compras específicas, entre ellos siete de cada diez de la generación X. Este grupo sociodemográfico, además, muestra una mayor propensión hacia la realización de compras y les dedica más tiempo y presupuesto durante los viajes que el resto.Conclusiones: el precio, la existencia de ofertas o promociones, las recomendaciones de terceros, la proximidad al alojamiento y los productos exclusivos son los principales factores en la motivación de compra para este tipo de turismo. Aun así, es moderado el grado de relevancia que tienen las compras entre las diferentes actividades alternativas que ofrece un viaje turístico.Originalidad: la investigación aporta un enfoque novedoso (desde el análisis generacional) al estudio de un fenómeno económico como el turismo de compras, que representa para muchos destinos una interesante oportunidad de revitalizar el comercio local, contribuyendo al empleo y al crecimiento. | es-ES |
| dc.format | application/pdf | |
| dc.identifier | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3409 | |
| dc.identifier | 10.22430/24223182.3409 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12622/7170 | |
| dc.language | spa | |
| dc.publisher | Institución Universitaria ITM | es-ES |
| dc.relation | https://revistas.itm.edu.co/index.php/revista-cea/article/view/3409/3717 | |
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| dc.relation | /*ref*/Vázquez Sacristán, I. A., Rodríguez Hernández, M., y Liberal Ormaechea, S. (2022). Physical and Digital Retail: Through the case of Dior Parfums Boutique in Champs-Élysées. Techno Review, International Technology, Science and Society Review, 11(1), 29-40. https://doi.org/10.37467/gkarevtechno.v11.3089 | |
| dc.relation | /*ref*/Vidyastuti, H. A. (2021). Influencia del Marketing Mix de servicios y la marca de lugar en la imagen del destino turístico. Revista CEA, 7(14), e1646. https://doi.org/10.22430/24223182.1646 | |
| dc.relation | /*ref*/Xu, X., Huang, D., y Shang, X. (2021). Social presence or physical presence? Determinants of purchasing behaviour in tourism live-streamed shopping. Tourism Management Perspectives, 40, 100917. https://doi.org/10.1016/j.tmp.2021.100917 | |
| dc.relation | /*ref*/Xu, X. A., Chen, F., y Gursoy, D. (2025). Shopping destination brand equity and service quality. Tourism Review, 80(2), 472-496 https://doi.org/10.1108/TR-08-2023-0597 | |
| dc.rights | Derechos de autor 2025 Óscar Gutiérrez-Aragón, Miguel Guillén-Pujadas, Sílvia Xancó-Grau, Marta Solá-Estremo | es-ES |
| dc.rights | https://creativecommons.org/licenses/by-nc-sa/4.0 | es-ES |
| dc.source | Revista CEA; Vol. 11 No. 26 (2025); e3409 | en-US |
| dc.source | Revista CEA; Vol. 11 Núm. 26 (2025); e3409 | es-ES |
| dc.source | 2422-3182 | |
| dc.source | 2390-0725 | |
| dc.subject | turismo de compras | es-ES |
| dc.subject | comportamiento del consumidor | es-ES |
| dc.subject | decisión de compra. | es-ES |
| dc.subject | destinos turísticos | es-ES |
| dc.subject | estudios generacionales | es-ES |
| dc.subject | shopping tourism | en-US |
| dc.subject | consumer behavior | en-US |
| dc.subject | purchasing decision | en-US |
| dc.subject | tourist destinations | en-US |
| dc.subject | generational studies | en-US |
| dc.title | The Current Context of Shopping Tourism in Spain: An Analysis of Purchasing Behavior and Motivations | en-US |
| dc.title | Contexto actual del turismo de compras en España: análisis del comportamiento de compra y sus motivaciones | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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