Model of planned behavior for the promotion of responsible tourism: case Villa de Leyva – Boyacá – Colombia
| dc.creator | Neme-Chaves, Samir Ricardo | |
| dc.creator | Forero-Molina, Sara Catalina | |
| dc.creator | Lesmes Ortiz, Lizeth Viviana | |
| dc.date | 2023-01-30 | |
| dc.date.accessioned | 2025-10-01T23:49:01Z | |
| dc.description | Tourist behavior in destinations is a relevant factor in tourism planning and territorial management, seeking to generate economic development processes aligned with environmental, social and cultural sustainability. However, the massive growth of tourism in municipalities such as Villa de Leyva in Boyacá-Colombia presents challenges in balancing economic activity with the mitigation of environmental problems and impact on the quality of life of the inhabitants, caused by the uncivilized behavior of tourists. In this sense, the present investigation sought to evaluate the key factors that influence the civilized behavior of tourists in the context of tourism in Villa de Leyva, through the model of planned behavior. 287 people between the ages of 18 and 76 participated. The methodology of confirmatory factor analysis and structural equation modeling was addressed, the results show that the model has adequate fit indices, CFI 0.99, TLI 0.98, RMSEA 0.037. In addition, it shows that both attitudes and perceived behavioral control positively and significantly influence the intention of civilized behavior in the context of tourism in Villa de Leyva. Theoretical and managerial implications of the findings are discussed. | en-US |
| dc.description | El comportamiento del turista en los destinos es un factor relevante de la planificación turística y de gestión de los territorios, buscando con ello generar procesos de desarrollo económico alineados con la sostenibilidad ambiental, social y cultural. No obstante, el crecimiento masivo del turismo en municipios como Villa de Leyva, en Boyacá (Colombia), presenta desafíos en el equilibrio de la actividad económica con la mitigación de problemas ambientales e impacto a la calidad de vida de los habitantes, provocados por los comportamientos incivilizados de los turistas. En este sentido, la presente investigación buscó evaluar los factores clave que influyen en los comportamientos civilizados de los turistas en el contexto de turismo en Villa de Leyva, a través del modelo de la conducta planeada, en la cual participaron 287 personas entre los dieciocho y setenta y seis años. La metodología aplicada se abordó a partir del análisis factorial confirmatorio y modelado de ecuaciones estructurales. Los resultados mostraron que el modelo tiene índices de ajuste adecuados, CFI 0.99, TLI 0.98, RMSEA 0.037. Finalmente, se evidencia que, tanto las actitudes como el control conductual percibido, influyen positiva y significativamente en la intención de comportamiento civilizado en el contexto de turismo de Villa de Leyva. Se discuten las implicaciones teóricas y de gestión de los hallazgos. | es-ES |
| dc.format | application/pdf | |
| dc.format | application/zip | |
| dc.format | text/xml | |
| dc.format | text/html | |
| dc.identifier | https://revistas.itm.edu.co/index.php/revista-cea/article/view/2469 | |
| dc.identifier | 10.22430/24223182.2469 | |
| dc.identifier.uri | https://hdl.handle.net/20.500.12622/7105 | |
| dc.language | spa | |
| dc.publisher | Institución Universitaria ITM | es-ES |
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| dc.rights | Derechos de autor 2023 Samir Ricardo Neme-Chaves, Sara Catalina Forero-Molina, Lizeth Viviana Lesmes Ortiz | es-ES |
| dc.rights | http://creativecommons.org/licenses/by-nc-sa/4.0 | es-ES |
| dc.source | Revista CEA; Vol. 9 No. 19 (2023); e2469 | en-US |
| dc.source | Revista CEA; Vol. 9 Núm. 19 (2023); e2469 | es-ES |
| dc.source | 2422-3182 | |
| dc.source | 2390-0725 | |
| dc.subject | Theory of planned behavior | en-US |
| dc.subject | sustainable behavior | en-US |
| dc.subject | heritage tourism | en-US |
| dc.subject | civilized tourism behavior | en-US |
| dc.subject | Teoría del comportamiento planificado | es-ES |
| dc.subject | comportamiento sustentable | es-ES |
| dc.subject | turismo patrimonial | es-ES |
| dc.subject | comportamiento de turismo civilizado | es-ES |
| dc.title | Model of planned behavior for the promotion of responsible tourism: case Villa de Leyva – Boyacá – Colombia | en-US |
| dc.title | Modelo de la conducta planificada para la promoción del turismo civilizado: caso Villa de Leyva (Boyacá, Colombia) | es-ES |
| dc.type | info:eu-repo/semantics/article | |
| dc.type | info:eu-repo/semantics/publishedVersion |
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