Competitiveness of Rural Enterprises Run by Millennials in Antioquia

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dc.creatorArias-Vargas, Francisco Javier
dc.creatorRibes-Giner, Gabriela
dc.creatorGarcés-Giraldo, Luis Fernando
dc.creatorArango-Botero, Diana María
dc.date2022-01-30
dc.date.accessioned2025-10-01T23:48:56Z
dc.descriptionBusiness competitiveness is defined as a company's capacity to participate in the market with an competitive advantage. It can be analyzed using different approaches such as the Resource-Based View (RBV) and measured from a multidimensional perspective. This paper aims to examine the competitiveness of rural enterprises run by a millennial population consisting of undergraduate students and graduates from different faculties of agricultural sciences in Antioquia (Colombia). A total of 1242 emails were sent asking to fill out an online questionnaire, and 432 people responded (34.78 %), with 11.91 % already having a business in operation (148 enterprises). Once the competitiveness index was calculated, a multidimensional statistical analysis was performed to identify differences between regions, economic sectors, status (formal or informal), number of employees, and age of the company. According to the results, service companies in rural areas, enterprises registered at the chamber of commerce, and those with a higher number of employees and longer time in the market exhibit a better competitiveness index. The main limitations, however, are observed in the competitive strategy and marketing components. Since the competitiveness index can have a maximum value of 10, values in the range of 5.68 to 6.79 indicate a medium level of competitiveness and, therefore, imply that the other components of the competitiveness index must be improved to achieve higher levels of competitiveness.en-US
dc.descriptionLa competitividad empresarial se define como la capacidad de una empresa para participar en el mercado con una ventaja competitiva. Dicha competitividad puede analizarse por medio de diferentes enfoques como la visión basada en recursos (RBV, por sus siglas en inglés) y medirse desde una perspectiva multidimensional. Este estudio tuvo como objetivo examinar la competitividad de empresas rurales dirigidas por una población milénica conformada por estudiantes de pregrado egresados de diferentes facultades de ciencias agrícolas en Antioquia (Colombia). Se enviaron un total de 1242 correos electrónicos solicitando diligenciar un cuestionario en línea, respondiendo 432 personas (34.78 %), de las cuales el 11.91 % ya tiene un negocio en funcionamiento (148 empresas). Una vez calculado el índice de competitividad, se realizó un análisis estadístico multidimensional para identificar diferencias entre regiones, sectores económicos, estado (empresa formal o informal), número de empleados y edad de la empresa. De acuerdo con los resultados, las empresas de servicios en áreas rurales, aquellas inscritas en la cámara de comercio y aquellas con mayor número de empleados y más tiempo en el mercado presentan un mejor índice de competitividad. Las principales limitaciones, no obstante, se observan en los componentes estrategia competitiva y marketing. Dado que el índice de competitividad puede tener un valor máximo de 10, valores en el rango de 5.68 a 6.79 indican un nivel medio de competitividad y, por lo tanto, implican que los demás componentes del índice de competitividad deben mejorarse para lograr mayores niveles de competitividad.es-ES
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dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1993
dc.identifier10.22430/24223182.1993
dc.identifier.urihttps://hdl.handle.net/20.500.12622/7065
dc.languageeng
dc.publisherInstitución Universitaria ITMes-ES
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1993/2289
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1993/2293
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1993/2294
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/1993/2330
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dc.rightsDerechos de autor 2022 Instituto Tecnológico Metropolitanoes-ES
dc.sourceRevista CEA; Vol. 8 No. 16 (2022); e1993en-US
dc.sourceRevista CEA; Vol. 8 Núm. 16 (2022); e1993es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectYoung populationen-US
dc.subjectGeneration Yen-US
dc.subjectentrepreneurshipen-US
dc.subjectrural enterprisesen-US
dc.subjectpoblación jovenes-ES
dc.subjectgeneración Yes-ES
dc.subjectemprendimientoes-ES
dc.subjectempresas ruraleses-ES
dc.titleCompetitiveness of Rural Enterprises Run by Millennials in Antioquiaen-US
dc.titleCompetitividad de empresas rurales impulsadas por millennials en Antioquiaes-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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