Trends in Digital Marketing for Biodiversity Conservation

Veríssimo, Diogo

Trends in Digital Marketing for Biodiversity Conservation

dc.creator	Veríssimo, Diogo
dc.date	2021-05-07
dc.date.accessioned	2025-10-01T23:48:56Z
dc.description	With the digital boom that we have been experiencing for several years now and that has been significantly maximized due to the current situation caused by the pandemic, it is not a secret that the different economic, social, political, environmental initiatives, among others, have taken advantage of digital channels to convey their message to a greater number of individuals. The purpose of this editorial is, thus, to illustrate some digital marketing trends in the field of biodiversity conservation, trends that can be perceived from mechanisms such as social media advertising, virtual influencers, and mobile games. The current biodiversity crisis and what it represents for the survival of humanity has raised concerns among many people and organisations around the world. Hence, the interest in transcending barriers and engage a greater number of individuals who can contribute their solution. If digital is the future, why not continue exploring its true potential to tackle the biodiversity crisis?	en-US
dc.description	Ante el auge digital que hemos estado viviendo desde hace ya varios años y que, debido a la situación actual causada por la pandemia, se ha potencializado considerablemente, no es un secreto para nadie que las diferentes iniciativas económicas, sociales, políticas, ambientales, entre otras, han tomado partido de los canales digitales para transmitir su mensaje a un mayor número de individuos. El interés de la presente nota editorial es precisamente ilustrar algunas tendencias del marketing digital en el campo de la conservación de la biodiversidad, tendencias que pueden percibirse desde mecanismos como la publicidad en las redes sociales, los influenciadores virtuales y los juegos para dispositivos móviles. La crisis actual de la biodiversidad y lo que ello representa para la supervivencia de la humanidad ha encendido las alertas de muchas personas y entidades a nivel mundial. De allí, el interés de transcender barreras y hacer partícipes a un número mayor de individuos que puedan contribuir con su solución. Si la transformación digital es el futuro, ¿por qué no seguir explorando su verdadero potencial para hacerle frente a la crisis de la biodiversidad?	es-ES
dc.format	application/pdf
dc.format	application/pdf
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dc.identifier	https://revistas.itm.edu.co/index.php/revista-cea/article/view/1957
dc.identifier	10.22430/24223182.1957
dc.identifier.uri	https://hdl.handle.net/20.500.12622/7062
dc.language	eng
dc.language	spa
dc.publisher	Institución Universitaria ITM	es-ES
dc.relation	https://revistas.itm.edu.co/index.php/revista-cea/article/view/1957/1983
dc.relation	https://revistas.itm.edu.co/index.php/revista-cea/article/view/1957/1984
dc.relation	https://revistas.itm.edu.co/index.php/revista-cea/article/view/1957/1978
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dc.rights	Derechos de autor 2021 Instituto Tecnológico Metropolitano	es-ES
dc.source	Revista CEA; Vol. 7 No. 14 (2021); e-1957	en-US
dc.source	Revista CEA; Vol. 7 Núm. 14 (2021); e-1957	es-ES
dc.source	2422-3182
dc.source	2390-0725
dc.subject	Biodiversity crisis	en-US
dc.subject	digital marketing	en-US
dc.subject	mobile games	en-US
dc.subject	social media advertising	en-US
dc.subject	virtual influencers	en-US
dc.subject	crisis de la biodiversidad	es-ES
dc.subject	marketing digital	es-ES
dc.subject	juegos para dispositivos móviles	es-ES
dc.subject	publicidad en redes sociales	es-ES
dc.subject	influenciadores virtuales	es-ES
dc.title	Trends in Digital Marketing for Biodiversity Conservation	en-US
dc.title	Tendencias en marketing digital para promover la conservación de la biodiversidad	es-ES
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Editorial	en-US
dc.type	Editorial	es-ES