Business Resilience During the COVID-19 Pandemic: The Success Factors of Industrial MSMEs

dc.creatorGutiérrez González, Sully Tatiana
dc.creatorHoyos Bravo, Alexandra
dc.date2024-05-16
dc.date.accessioned2025-10-01T23:49:10Z
dc.descriptionPurpose: To analyze the factors that influenced the business resilience of Micro, Small, and Medium-sized Enterprises (MSMEs) in Cali (Colombia) during the crisis produced by the COVID-19 pandemic. Design/methodology: This study used inferential statistics with a quantitative approach. A structured survey was administered to a sample of 385 industrial MSMEs. A Pearson correlation matrix was constructed to analyze the relationship between the independent factors, and logit regression was implemented to identify their influence on business resilience. Therefore, the probability of occurrence of the dependent variable was based on each and every one of these variables. Findings: This study demonstrated that financial, organizational, and operational factors are statistically significant, increasing the probability of resilient management by industrial MSMEs in the face of a crisis. In turn, the variables associated with human talent, market, and the external environment do not affect this resilience.  Contrary to the theory, industrial MSMEs with more financial resources have a lower probability of resilience. However, desirable conditions in organizational and operational management increase this probability. Conclusions: It can be concluded that companies that are prepared and trained in organizational, operational, and staff management are more resilient because they have skills to motivate and incentivize employees, manage resources, and redirect the firm and its vision. Likewise, they are able to adapt their manufacturing operations to the realities of their environment. Originality: This study empirically analyzed the factors that influence business resilience in one of the sectors with the greatest impact on economic growth and job creation in Cali, i.e., industrial MSMEs, which gives readers an idea of their behavior in the face of said crisis.en-US
dc.descriptionObjetivo: El objetivo del presente artículo fue analizar los factores que inciden en la resiliencia empresarial en las micro, pequeñas y medianas industrias (mipymes) de Cali (Colombia), durante la crisis de la pandemia del COVID-19. Diseño/metodología: La metodología usada fue de tipo inferencial con un enfoque cuantitativo. Se aplicó una encuesta estructurada a una muestra de 385 mipymes industriales. Se realizó una matriz de correlación de Pearson para analizar la relación entre los factores independientes, al igual que una regresión logit que permite identificar su incidencia en la resiliencia empresarial, por lo cual la probabilidad de ocurrencia de la variable dependiente precisa de todas y cada una de estas variables. Resultados: La investigación demostró que los factores financieros, organizacionales y operativos son estadísticamente significativos, por lo cual aumenta la probabilidad de que una mipyme industrial tenga una gestión resiliente frente a una crisis, mientras que las variables asociadas al talento humano, mercado y medio ambiente externo no afectan esta resiliencia. Contrariamente a la teoría, las mipymes industriales con más recursos financieros tienen una menor probabilidad de resiliencia. Sin embargo, las condiciones deseables en la gestión organizativa y operativa aumentan esta probabilidad. Conclusiones: Se concluye que las empresas que están preparadas y capacitadas en aspectos organizacionales, operativos y en la gestión del personal son más resilientes, dado que cuentan con habilidades para motivar e incentivar al personal, para gestionar los recursos y redireccionar el sentido y la visión de la empresa, al igual que adaptan la operación productiva a las realidades del entorno. Originalidad: El estudio analiza empíricamente los factores que inciden en la resiliencia empresarial para uno de los sectores con mayor impacto en el crecimiento económico y de generación de empleo de Cali, adaptándose al contexto de las micro y pequeñas empresas industriales, lo que permite tener una idea del comportamiento de estas frente a la mencionada crisis.es-ES
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dc.identifierhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2618
dc.identifier10.22430/24223182.2618
dc.identifier.urihttps://hdl.handle.net/20.500.12622/7117
dc.languagespa
dc.publisherInstituto Tecnológico Metropolitano - ITMes-ES
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2618/3213
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2618/3368
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2618/3369
dc.relationhttps://revistas.itm.edu.co/index.php/revista-cea/article/view/2618/3371
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dc.rightsDerechos de autor 2024 Sully Tatiana Gutiérrez González, Alexandra Hoyos Bravoes-ES
dc.rightshttps://creativecommons.org/licenses/by-nc-sa/4.0es-ES
dc.sourceRevista CEA; Vol. 10 No. 23 (2024); e2618en-US
dc.sourceRevista CEA; Vol. 10 Núm. 23 (2024); e2618es-ES
dc.source2422-3182
dc.source2390-0725
dc.subjectbusiness managementen-US
dc.subjectindustrial MSMEsen-US
dc.subjectorganizational resilienceen-US
dc.subjectCOVID-19 crisisen-US
dc.subjectadministración de empresases-ES
dc.subjectmipymes industrialeses-ES
dc.subjectresiliencia organizacionales-ES
dc.subjectcrisis de COVID-19es-ES
dc.titleBusiness Resilience During the COVID-19 Pandemic: The Success Factors of Industrial MSMEsen-US
dc.titleResiliencia empresarial en tiempos de la pandemia por COVID-19: los factores de éxito de las mipymes industrialeses-ES
dc.typeinfo:eu-repo/semantics/article
dc.typeinfo:eu-repo/semantics/publishedVersion

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