Sexy Marketing for Everyone

López Torres, Alfonso

Sexy Marketing for Everyone

dc.creator	López Torres, Alfonso
dc.date	2025-09-30
dc.date.accessioned	2026-05-26T16:17:17Z
dc.description	Marketing today is not an option, but a strategic necessity for any brand that aspires to be relevant, visible and desirable. Given the current saturation of advertising and media, marketing has become an act of seduction: it is about provoking, exciting, and generating genuine attraction. This is where the concept of ‘Sexy Marketing’ comes from, understood not as something superficial, but as a brand's ability to become irresistible through memorable experiences, stimulating content and genuine conversations. Sexy marketing is not just about informing: it enchants, arouses curiosity and turns interaction into an emotional ritual.	en-US
dc.description	Hacer marketing hoy no es una opción, sino una necesidad estratégica para cualquier marca que aspire a ser relevante, visible y deseada. Ante la saturación publicitaria y mediática actual, el marketing se convierte en un acto de seducción: es provocar, emocionar y generar una atracción auténtica. De ahí nace el concepto del «Marketing Sexy», entendido no como algo superficial, sino como la capacidad de una marca de volverse irresistible a través de experiencias memorables, contenido estimulante y conversaciones genuinas. Un marketing sexy es aquel que no solo informa: encanta, despierta curiosidad y convierte la interacción en un ritual emocional.	es-ES
dc.format	application/pdf
dc.format	application/epub+zip
dc.format	text/xml
dc.format	text/html
dc.identifier	https://revistas.itm.edu.co/index.php/revista-cea/article/view/3832
dc.identifier	10.22430/24223182.3832
dc.identifier.uri	https://hdl.handle.net/20.500.12622/8134
dc.language	spa
dc.publisher	Institución Universitaria ITM	en-US
dc.relation	https://revistas.itm.edu.co/index.php/revista-cea/article/view/3832/3825
dc.relation	https://revistas.itm.edu.co/index.php/revista-cea/article/view/3832/3961
dc.relation	https://revistas.itm.edu.co/index.php/revista-cea/article/view/3832/3962
dc.relation	https://revistas.itm.edu.co/index.php/revista-cea/article/view/3832/3963
dc.relation	/ref/Godin, S. (2018). This is Marketing: You Can’t Be Seen Until You Learn to See. Portfolio.
dc.relation	/ref/⁠Holt, D., y Cameron, D. (2010). Cultural Strategy: Using Innovative Ideologies to Build Breakthrough Brands. Oxford University Press. https://global.oup.com/academic/product/cultural-strategy-9780199587407?cc=co&lang=en&
dc.relation	/ref/⁠Kotler, P., y Keller, K. (2016). Marketing Management (15th ed.). Pearson.
dc.rights	Copyright (c) 2025 Alfonso López Torres	en-US
dc.rights	https://creativecommons.org/licenses/by-nc-sa/4.0	en-US
dc.source	Revista CEA; Vol. 11 No. 27 (2025); e3832	en-US
dc.source	Revista CEA; Vol. 11 Núm. 27 (2025); e3832	es-ES
dc.source	2422-3182
dc.source	2390-0725
dc.subject	marketing sexy	es-ES
dc.subject	economía de creadores	es-ES
dc.subject	phygital	es-ES
dc.subject	marca	es-ES
dc.subject	sexy marketing	en-US
dc.subject	creator economy	en-US
dc.subject	phygital	en-US
dc.subject	branding	en-US
dc.title	Sexy Marketing for Everyone	en-US
dc.title	Marketing Sexy para todos	es-ES
dc.type	info:eu-repo/semantics/article
dc.type	info:eu-repo/semantics/publishedVersion
dc.type	Editorial	en-US
dc.type	Editorial	es-ES