Navegação Revista CEA por autor "Vidyastuti, Heppy Agustiana"
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Influencia del Marketing Mix de servicios y la marca de lugar en la imagen del destino turístico
Vidyastuti, Heppy Agustiana (Instituto Tecnológico Metropolitano, 2021)The aim of this study is to establish if concepts such as the Services Marketing Mix and Place Branding have any influence on Tourism Destination Image. Therefore, it adopted a quantitative cross-sectional ...