The present research called "The Education as a communication strategy for the social appropriation of knowledge in health" aims to understand the communication strategy of the entertainment for the social appropriation of knowledge in health, from the perceptions of protagonists of the television program SaludAndo en the different communes of Medellin. SaludAndo is a television space created in 2015 through the alliance of the Park of Life, a unit attached to the University of Antioquia and the Ministry of Health of Medellin. The analysis focuses its attention on the communicative strategy of the edutertainment used in the program and which can be said to contribute to the appropriation of knowledge in health of protagonists of the space, residents in different communes of Medellin. The research is divided into six chapters, in the first one called “Edutertainment: synergy between learning and fun" the theoretical, conceptual and methodological components of the edutertainment are analyzed. The second chapter is called "Fundamentals of education and communication processes for health", in which it is proposed to discuss the beginnings and evolution of the fields of education and communication, which make possible the construction of entertainment strategies. The third chapter called "Social appropriation of knowledge in health, a commitment to integral well-being", describes conceptually the social appropriation of knowledge in health; the fourth chapter of Methodological Route in addition to detailing the process of SaludAndo as a case of analysis, explains the approach and the research method used; For its part, the fifth chapter is called "Dialogues and experiences: Health Going from the results", this is the main contributions of the study, after the qualitative analysis developed, under the hermeneutic method, from focus groups and semi-structured interviews carried out with protagonists and key informants of SaludAndo. Finally, in the sixth chapter called "Discussion of results" the results obtained are given in detail in order to contribute, in this way, to the reflection on the processes of social appropriation of knowledge in health. Keywords: Edutertainment, Education, Commu