Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience [Propuesta metodológica para el análisis y la medición del sensory marketing integrado a la experiencia del consumidor]

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Date

2018

Author

Rodas-Areiza J.A.

Montoya-Restrepo L.A.

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Source

https://www.scopus.com/inward/record.uri?eid=2-s2.0-85062649203&doi=10.15446%2fdyna.v85n207.71937&partnerID=40&md5=83e58aed7de142ffe432158658f4a397

URI

http://hdl.handle.net/20.500.12622/3274

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