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Methodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience [Propuesta metodológica para el análisis y la medición del sensory marketing integrado a la experiencia del consumidor]

dc.contributor.authorRodas-Areiza J.A.
dc.contributor.authorMontoya-Restrepo L.A.
dc.date.accessioned2020-08-28T22:27:45Z
dc.date.available2020-08-28T22:27:45Z
dc.date.issued2018
dc.identifier.urihttp://hdl.handle.net/20.500.12622/3274
dc.sourceScopus
dc.source.urihttps://www.scopus.com/inward/record.uri?eid=2-s2.0-85062649203&doi=10.15446%2fdyna.v85n207.71937&partnerID=40&md5=83e58aed7de142ffe432158658f4a397
dc.titleMethodological proposal for the analysis and measurement of sensory marketing integrated to the consumer experience [Propuesta metodológica para el análisis y la medición del sensory marketing integrado a la experiencia del consumidor]spa
dc.title.alternativeDYNA (Colombia)
dc.typeinfo:eu-repo/semantics/article
dc.rights.accessrightsinfo:eu-repo/semantics/closedAccess
dc.relation.citationissue207spa
dc.identifier.doi10.15446/dyna.v85n207.71937
dc.relation.citationvolume85
dc.relation.citationstartpage54
dc.relation.citationendpage59
dc.type.versioninfo:eu-repo/semantics/publishedVersion


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