Listar por autor "Arango-Botero, Diana María"
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Competitividad de empresas rurales impulsadas por millennials en Antioquia
Arias-Vargas, Francisco Javier; Ribes-Giner, Gabriela; Garcés-Giraldo, Luis Fernando; Arango-Botero, Diana María (Instituto Tecnológico Metropolitano, 2022)Business competitiveness is defined asa company's capacity to participate in the market with an competitive advantage. It can be analyzed usingdifferent approachessuch as the Resource-Based View (RBV) and ...